ANDALOUSSI GHYZLANE; ACHIBANE MUSTAPHA. Le marketing expérientiel et le comportement d’achat du consommateur marocain: Cas de la marque Yan&One. International Journal of Economic Studies and Management (IJESM), [S. l.], v. 2, n. 3, p. 611–625, 2022. DOI: 10.5281/zenodo.6950565. Disponível em: https://woasjournals.com/index.php/ijesm/article/view/324. Acesso em: 29 mar. 2024.